Blog - Uniqodo

Promotional Marketing Vs Promotion Experience | Uniqodo

courtney@uniqodo.com (Courtney Maggs-Jones) — Mon, 06 Sep 2021 15:01:13 GMT

In an increasingly competitive online environment, promotional marketing offers a chance for organisations to stand out from the crowd and actively build relationships with their prospects and customers.

Sports Marketing Promotion Ideas: How Every Brand Can Maximise on the Summer of Sport

courtney@uniqodo.com (Courtney Maggs-Jones) — Fri, 11 Jun 2021 11:02:09 GMT

As an avid sports fan, like many, I’ve been starved of live, in-the-flesh sports action for the last 18 months. And whilst we are gradually entering back into the stadia and arenas of the world, if we’re honest we’re still a long way off being able to fully enjoy unfiltered live action in the way we did pre-Covid.

Affiliate Marketing Trends 2021 | Uniqodo

claire@uniqodo.com (Claire Van der Zant) — Tue, 06 Apr 2021 14:19:19 GMT

When the world had to shift focus to online in 2020, the affiliate channel became a useful lever to redirect marketing spend and effort while driving key business targets. This past year, 16% of all online sales were attributed to affiliate marketing, and well-crafted affiliate programmes are now capable of boosting a brand’s revenue by 30%.

How to Enhance Your eCommerce Promotion Strategy in 2021 | Uniqodo

claire@uniqodo.com (Claire Van der Zant) — Thu, 11 Feb 2021 13:30:45 GMT

Let’s face it, 2020 was tough. Despite online becoming the lifeline for customers and businesses alike in a lockdown world, needs and motivations to spend fluctuated wildly, and finding ways to connect and engage became more challenging, especially with the growing competition online. To thrive, eCommerce businesses had to go above and beyond in order to hit their targets and drive conversion.

How to Incentivise Customers and Increase Revenue | Uniqodo

claire@uniqodo.com (Claire Van der Zant) — Fri, 22 Jan 2021 11:41:52 GMT

Capturing customers attention in a competitive online marketplace can be difficult. That’s why understanding consumer buying habits, adapting to customers’ needs, and providing incentives are all key to increasing the chance of conversion — and in turn increasing revenue.

Why Influencer Marketing Enhances Affiliate Marketing | Uniqodo

claire@uniqodo.com (Claire Van der Zant) — Fri, 22 Jan 2021 11:41:48 GMT

Affiliate marketing is constantly evolving, but its growth has always been consistent — with gross revenue from affiliate programs increasing YoY in most verticals, according to a report by Pepperjam.

Promotion Marketing Strategy | Guide for Marketing Managers | Uniqodo

claire@uniqodo.com (Claire Van der Zant) — Fri, 15 Jan 2021 13:45:21 GMT

Consumers have become increasingly reliant on the digital world to help make their purchases in 2020. In fact, over 17 million consumers in the UK plan to make a permanent switch to online shopping.

How to Implement Promotions Like a Pro | Uniqodo

claire@uniqodo.com (Claire Van der Zant) — Mon, 11 Jan 2021 15:55:00 GMT

There’s no one-size-fits-all approach to pleasing your customers, but there’s one thing they have in common: they love a good deal. Whether it’s a great discount on a product they’ve had their eye on for a while or an exclusive deal on their favourite hotel, there is always a way to entice customers.

How the Music Industry Has Responded to the Pandemic | Uniqodo

chris.giddins@uniqodo.com (Chris Giddins) — Mon, 21 Dec 2020 16:22:41 GMT

No one could have imagined the effects of COVID-19 and its ensuing global impact. It brought everything to almost a standstill, including the mighty $50 billion (£38 billion) global music industry.

Why Connecting With Your Customers Online is Key | Uniqodo

claire@uniqodo.com (Claire Van der Zant) — Mon, 21 Dec 2020 16:21:36 GMT

The past year has sparked some significant changes in the way we live and shop. Because of social distancing and lockdown measures, eCommerce traffic has reached new heights — worldwide, retail websites generated 22 billion visits in June 2020, up from 16 billion in January.