In our online world, trends come and go in the blink of an eye—or more accurately, in the time it takes to mindlessly scroll past a TikTok. The 'Demure' trend is the latest example of how these quick moments of popularity can create big opportunities for brands.
In this post, we’re diving into how you can ride the wave of trends like 'Demure' to connect with your audience and why being able to jump on these short-lived moments is a must for modern marketing success.
And if you're looking to make the most of these trends and amplify your impact, Uniqodo's Partner Journey Optimisation (PJO) can help. With PJO, you can align your brand seamlessly with trends like 'Demure,' making sure your marketing stays fresh and effective, more on that later...
But for now, let's stay mindful, and jump in.
The ‘original’ video to propel the ‘Demure’ trend can be traced back to TikTok User @joolieannie, currently nurturing 1.7 million followers, the video ‘#fyp #demure’ posted on the 5th of August has already reached over 34.5 million views.
From this original video bloomed the 'Demure' trend, which has rapidly gained traction on platforms like TikTok. As Jools says in the video, being a ‘demure’ person is to embrace a more refined, modest approach. It quickly resonated with a large audience who appreciated the honesty, mindfulness and demure nature.
But, like all 21st century trends, 'Demure' is having its moment in the sun, and it won't be long before the next big thing comes along.
For brands, this is both a challenge and an opportunity. The challenge? Trends move fast, and you’ve got to be on your toes. The opportunity? If you can leverage these trends effectively, you can create content that hits a mark with both new and existing audiences.
In today’s digital world, successful marketing often means staying ahead of the curve. Jumping on trends—whether it’s the 'Demure' vibe or the latest viral sound—lets you connect with consumers in a way that feels current and in-the-know.
When brands participate in trends, they signal to their audience that they are engaged and relevant. This can be especially important for maintaining a connection with younger, trend-savvy consumers who expect brands to be as culturally aware as they are.
Trends often come with a sense of playfulness or irony, allowing brands to showcase a more humorous and human side. For example, the official SpongeBob account on TikTok, owned by Paramount, has successfully jumped on the 'Demure' trend.
Of course, there’s a downside to this approach. The rapid turnover of social media trends means marketers have to be quick to spot opportunities, create, and share content that fits with the latest trends, all before it dies down. It’s a fast game, but the rewards can be huge.
Influencers are crucial to the success of trends like 'Demure,' and working with them effectively can really amplify your brand’s reach. That’s where Uniqodo’s Partner Journey Optimisation (PJO) Platform comes in, offering tools and strategies to make sure you get the most out of your influencer partnerships—especially when trends are hot.
Customised Offers: With PJO, you can create highly customised offers that fit perfectly with the influencer’s audience, very mindful.
Tracking and Analytics: Uniqodo’s PJO provides comprehensive tracking and analytics, allowing brands to monitor the performance of their influencer partnerships in real-time.
Scalable Campaigns: Trends like 'Demure' can gain traction fast, so being able to scale your campaign quickly is essential. PJO lets you do just that, whether you’re working with one influencer or a hundred, ensuring your brand can make the most of any trend, big or small, is our priority.
The 'Demure' trend is just one example of how internet trends can be turned into powerful marketing opportunities. In today’s online marketing world, the ability to quickly adapt and engage with these trends is critical.
To keep your brand at the forefront of digital marketing, Uniqodo’s Partner Journey Optimisation can be your secret weapon. It’s designed to help you not just ride the wave of trends like 'Demure' but also ensure your marketing strategies are flexible, scalable, and effective.
In the end, it’s the brands that can adapt quickly and creatively that will stand out and succeed.
So, are you ready to embrace the next trend?
Reach out to find out more about working with Uniqodo.