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Digital Marketing Strategy

The Rise of Livestream Shopping: The Next Big Thing in eCommerce

If you’re working in eCommerce, you’ve probably noticed livestream shopping gaining s...

Digital Marketing Strategy

Viral Marketing Techniques in eCommerce: How to Go Viral

Viral marketing can feel like a luck-of-the-draw strategy, but it takes more than fat...

Digital Marketing Strategy

Micro Conversions in eCommerce: Small Wins That Lead to Big Sales

In eCommerce, every customer’s journey consists of small, incremental steps before th...

Digital Marketing Strategy

Overcoming Common eCommerce Promotion Hurdles: A Practical Guide

Promotions are powerful tools for driving conversions, boosting sales, and encouragin...

eCommerce Security

eCommerce Security and Promotion Management: Why ISO 27001 Matters

ISO 27001 Certified: What it is and why it matters ISO 27001 is the internationally r...

Promotion Engine

Build or Buy? Off-the-Shelf Promotion Engine Versus In-House Solution

When managing promotional campaigns, businesses often face a key question: Should we ...

Retail Promotion Strategies

12 Days of Christmas (Promotions)

The festive season is a golden opportunity for retailers to create memorable shopping...

Retail Promotion Strategies

Boost Your Black Friday Sales: 6 Effective Promotion Strategies to Use

Black Friday is one of the year’s biggest sales, with retailers competing for custome...

Retail Promotion Strategies Digital Marketing Strategy

eCommerce Trends in 2025: The Future of Online Shopping and Promotions

With only three months to go until 2025 (🤯), the eCommerce landscape continues to ev...

Digital Marketing Strategy

The 6 Best Practices for Personalising Promotions in Digital Marketing

In today’s fast-moving digital world, putting up a "10% off" sign just doesn’t hit th...