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Promotion Codes

Voucher vs Coupon: Which Do Shoppers Really Prefer?

“Voucher” and “coupon” might seem interchangeable, but they carry different connotati...

Promotion Codes Affiliate Marketing

Unique Single-Use Codes Are the Future of Affiliate Tracking

Affiliate marketing is one of the most effective channels for customer acquisition. B...

Promotion Codes

Custom Error Messaging in eCommerce is Crucial and Boosts Conversions

Imagine you're shopping online, you've found the perfect item, and you're ready to ch...

Digital Marketing Strategy

The Rise of Livestream Shopping: The Next Big Thing in eCommerce

If you’re working in eCommerce, you’ve probably noticed livestream shopping gaining s...

Digital Marketing Strategy

Viral Marketing Techniques in eCommerce: How to Go Viral

Viral marketing can feel like a luck-of-the-draw strategy, but it takes more than fat...

Digital Marketing Strategy

Micro Conversions in eCommerce: Small Wins That Lead to Big Sales

In eCommerce, every customer’s journey consists of small, incremental steps before th...

Digital Marketing Strategy

Overcoming Common eCommerce Promotion Hurdles: A Practical Guide

Promotions are powerful tools for driving conversions, boosting sales, and encouragin...

eCommerce Security

eCommerce Security and Promotion Management: Why ISO 27001 Matters

ISO 27001 Certified: What it is and why it matters ISO 27001 is the internationally r...

Promotion Engine

Build or Buy? Off-the-Shelf Promotion Engine Versus In-House Solution

When managing promotional campaigns, businesses often face a key question: Should we ...

Retail Promotion Strategies

12 Days of Christmas (Promotions)

The festive season is a golden opportunity for retailers to create memorable shopping...