Black Friday is one of the year’s biggest sales, with retailers competing for customer attention through enticing promotions and big discounts.
For many businesses, it’s a crucial opportunity to drive extra revenue, acquire new customers, and boost brand loyalty, just in time for Christmas.
However, standing out amid the Black Friday frenzy each new year requires some extra work in this day and age, and it needs strategic planning and powerful promotional tools.
In this post, we’ll explore what we consider some of the best Black Friday promotion strategies and how we could help you create new targeted, effective campaigns that capture attention and drive conversions.
Get ready for Black Friday and discover the best promotion marketing strategies to adopt.
1. Reward loyal customers with exclusive discounts and early access
Many brands, like Boots and Marks & Spencer, offer early access and exclusive discounts to their loyalty program members.
For example, Boots’ Advantage Card holders often receive exclusive Black Friday deals and early access to sales, giving loyal customers a head start on discounts. Read more on this year’s reiteration of Boots Star Gifts here.
A powerful promotion engine - like ours 😉 - allows businesses to create personalised codes for loyal customers, ensuring they receive unique offers just in time for checkout. As well as this, you could set up early access discounts or limited-time deals that are only available to loyalty members, driving engagement and repeat purchases, and earning some new sign-ups along the way. Find out more about integrating Uniqodo’s promotion engine for your loyalty program by jumping on a quick discovery call here.
2. Capture their attention with tiered discounts and spend-based incentives
John Lewis frequently offers tiered discounts and spend-based incentives and will most likely continue this trend during the upcoming Black Friday sales. The incentives, like the examples shown below, encourage shoppers to unlock bigger savings with larger purchases.
With Uniqodo, you can set up and automate spend-based incentives with ease. Our platform allows you to create specific rules for discount eligibility based on cart value, making it easy to offer tiered promotions that encourage higher cart totals. Plus, these promotions can be fully personalised to meet individual customer profiles, winning over your customers by knowing what they need before they even know.
3. Drive urgency with limited-time ‘flash’ sales
Black Friday is known for being a day (or weekend, or week 👀) of ‘flash’ or limited-time deals, it creates a sense of urgency for shoppers and many brands use short-lived discounts and exclusive offers to attract customers, often with ‘limited stock’ and short window time-frames. This strategy is visible across multiple retailers, each promoting unique deals for ‘Black Friday only’.
For instance:
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Argos is advertising deals that are only available until the 3rd of December, encouraging customers to act quickly and secure these offers.
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Superdrug is running “Today Only” deals, an example of one is extra points being earned on purchases for just one day, this type of incentive drives urgency among customers to check out before time runs out.
Uniqodo’s platform supports the creation and management of time-sensitive promotions. With our tools, you can set up flash sales with countdown timers, automated start/end times, and exclusive discount codes that enhance urgency. These features encourage customers to act fast, especially when combined with limited-time or limited-stock offers, and ensure that each sale window is optimised for maximum conversions.
4. Encourage more with bundle deals and “Buy More, Get More” offers
The Body Shop is known for offering “Buy More, Save More” and bundle deals, especially on their popular skincare and gift sets during Black Friday. They frequently offer promotions like “Buy 2, Get 1 Free” or discounted sets of best-selling products, appealing to gift shoppers and those stocking up on essentials. The current example of this is ‘50% OFF Beauty Bags with a purchase’, encouraging shoppers to check out their current cart to receive a free gift. You can also see ‘3 for {Price} Sheet Marks’ and ‘3 for {Price} Jumbo Haircare’ - all in the same vein of buy more, get more.
Uniqodo enables you to create flexible and trackable bundle promotions, letting you tailor discounts for specific product categories or combinations. With unique promotional codes and tracking, you can measure the success of each bundle and adjust offers to best suit customer preferences.
5. Delight them with personalised recommendations and cross-selling
ASOS are well-known for utilising personalised recommendations to increase cross-selling and upselling, especially during Black Friday. They feature “You Might Also Like” or “Frequently Bought Together” sections that encourage customers to add more items to their carts. Read more on further benefits of cross-selling here.
Uniqodo’s promotion engine can integrate with your data-driven marketing tools to offer personalised promotions based on real-time customer insights. By using our Onsite Experience Builder, you can personalise recommendations and offer exclusive promotions, such as targeted cross-sell discounts, that increase overall cart value and improve the customer experience. Read more on our easy-to-integrate onsite experiences such as upsells and crossells here.
6. Connect with them through influencer-driven promotions
Brands like Gymshark use influencers to drive Black Friday sales, offering exclusive promo codes that influencers share with their followers. This creates a sense of urgency and authenticity, as followers feel they’re getting an exclusive deal from someone they know and trust. You can click here to read more on how Gymshark utilises influencer marketing.
Uniqodo’s platform supports influencer-driven campaigns by enabling you to create unique, trackable codes for each influencer. This makes it easy to measure engagement and ROI from each influencer collaboration, ensuring you can identify which partnerships drive the most conversions. Plus, Uniqodo can help create custom landing pages for each influencer’s campaign, providing a seamless and branded shopping experience for their followers. Find out more about how you can start leveraging influencer marketing with us by booking a discovery call today.
Make the Most of Black Friday with Uniqodo
Black Friday is a prime opportunity to engage customers, increase sales, and boost brand loyalty. By using strategic promotion tactics like exclusive discounts, flash sales, and influencer-driven campaigns, you can stand out from the competition and make a lasting impact, create a good enough deal and you will bring your shoppers back for next year.
Uniqodo’s promotion engine is here to help you create seamless, effective Black Friday campaigns that capture attention and drive conversions. From personalised codes to spend-based incentives, Uniqodo enables you to build engaging promotions that elevate your brand and meet the unique demands of Black Friday shoppers.
Ready to supercharge your Black Friday strategy?
Book a call with Uniqodo today to learn how we can support your promotions.
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