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Digital Marketing Strategy Travel Industry

Why Promotions Are Harder in Travel Than Retail

Retail promotion logic does not translate neatly into the travel sector. On the surfa...

Digital Marketing Strategy Travel Industry

Reducing Hotel Booking Abandonment: Practical Strategies For Direct Revenue Growth

Across hospitality, a significant share of guests who begin a reservation never compl...

Digital Marketing Strategy Travel Industry

How to Increase Booking Conversions Using Travel Search Intent

Travel brands talk a lot about increasing booking conversions. Too often the answer i...

Digital Marketing Strategy Travel Industry

How to Discount Inventory Without Eroding Margins

The travel sector has historically accepted a 20% loss on unsold inventory as an inev...

Digital Marketing Strategy Travel Industry

Why Legacy (and DIY) Booking Engines Struggle With Modern Promotions

I’ve been thinking a lot about booking engines recently, and it reminds me of renovat...

Digital Marketing Strategy

New Year’s Resolution: Stop Paying Affiliate Commission on Stolen Codes

It is January. The CFO has just handed down the new budget. The directive is clear: "...

Digital Marketing Strategy Travel Industry

The January Hangover: Filling Empty Rooms Without Destroying Your Brand Value

In the hospitality and travel sector, December is adrenaline. January is the hangover...

Digital Marketing Strategy

The 'Empty Coupon Box' Paradox: Don't Let Your Customer Leave to Find a Deal

We spend millions on acquisition. We obsess over load speeds. We perfect our product ...

Digital Marketing Strategy Promotion Engine

The Dust Has Settled: Did Your Platform Say "No" When Your Strategy Said "Yes"?

The pizza boxes have been cleared away. The server logs are returning to normal level...

Retail Promotion Strategies Digital Marketing Strategy

Targeted Discounts in Paid Media: A Smarter Approach for eCommerce

Running paid media campaigns can be a goldmine for eCommerce brands - driving clicks,...