Claire Van der Zant

Recent posts

Changing Gears in the Affiliate Channel for 2021

When the world had to shift focus to online in 2020, the affiliate channel became a u...

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How to Enhance Your eCommerce Promotion Strategy in 2021

Let’s face it, 2020 was tough. Despite online becoming the lifeline for customers and...

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How to Incentivise Customers and Increase Revenue

Capturing customers attention in a competitive online marketplace can be difficult. T...

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Why Influencer Marketing Enhances Affiliate Marketing

Affiliate marketing is constantly evolving, but its growth has always been consistent...

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How to Take Your Promotion Strategy to the Next Level

Consumers have become increasingly reliant on the digital world to help make their pu...

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From Discovery to Purchase: Implementing Promotions Like a Pro

There’s no one-size-fits-all approach to pleasing your customers, but there’s one thi...

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Improvise, adapt, overcome

Improvise - produce or make (something) from whatever is available

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Thriving During Lockdown: Why Connecting With Your Customers Online is Key

The past year has sparked some significant changes in the way we live and shop. Becau...

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Promotion EX: How Great Customer Promotion Journeys Increase Conversion

Increasing online conversion rates is, of course, critical to business success — and ...

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How to Pick the Right Promotion Format

Uniqodo has literally thousands of historic and live promotional data points. And wha...

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What Will Christmas 2020 Look Like for the Retail Industry?

Christmas 2020 is going to feel rather different to previous Christmases. With the hi...

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How Consumer Behaviour Has Changed in 2020

No matter the industry you’re in, 2020 has led to changes in consumer behaviour. Some...

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Peak Trading 2020: creating standout during the Pandemic

Christmas Trading in 2020 I can’t decide whether this year is running fast or slow th...

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Navigating the travel trading winds of 2020

Over a crossword and a sandwich on Bank Holiday Monday, I was listening to ‘You and Y...

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