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Digital Marketing Strategy

The Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way

We’ve all experienced it. You land on a website, you’re about to browse the menu - an...

Promotion Codes Digital Marketing Strategy

Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters

In a world of savvy customers and complex marketing funnels, voucher codes remain a p...

Digital Marketing Strategy

The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise

Every ecommerce manager I’ve spoken to lately is living under the same three-line bri...

Digital Marketing Strategy

Run a Mystery Discount Campaign That Balances Excitement with Control

Retail CRM teams know the drill. You’ve built a loyal audience, you're sending the re...

Digital Marketing Strategy

The Rise of Livestream Shopping: The Next Big Thing in eCommerce

If you’re working in eCommerce, you’ve probably noticed livestream shopping gaining s...

Digital Marketing Strategy

Viral Marketing Techniques in eCommerce: How to Go Viral

Viral marketing can feel like a luck-of-the-draw strategy, but it takes more than fat...

Digital Marketing Strategy

Micro Conversions in eCommerce: Small Wins That Lead to Big Sales

In eCommerce, every customer’s journey consists of small, incremental steps before th...

Digital Marketing Strategy

Overcoming Common eCommerce Promotion Hurdles: A Practical Guide

Promotions are powerful tools for driving conversions, boosting sales, and encouragin...

Retail Promotion Strategies Digital Marketing Strategy

eCommerce Trends in 2025: The Future of Online Shopping and Promotions

With only three months to go until 2025 (🤯), the eCommerce landscape continues to ev...

Digital Marketing Strategy

The 6 Best Practices for Personalising Promotions in Digital Marketing

In today’s fast-moving digital world, putting up a "10% off" sign just doesn’t hit th...