Chris Giddins

Chris is the Co-founder and CEO of Uniqodo.

Recent posts

Voice commerce: Is it an opportunity for retail?

“Search” is changing. And eCommerce will change next. Nearly 50% of all web searches ...

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3 essential marketing metrics you should be tracking and creative ways to improve them

Retail marketing teams are constantly looking for new ways to improve the effectivene...

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How to build a successful promotional marketing campaign

Promotional marketing has become a critical element of online sales. Customers are ge...

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Can travel brands save the summer? How to optimise opportunities

COVID-19 has disrupted the travel industry — to say the least. Air travel is down by ...

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5 features to look for in a promotions engine in 2020

Promotion engines need to seamlessly integrate with your other tools and help drive b...

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6 personalised marketing examples that inspire

Today’s social climate continues to redefine how companies and personal brands market...

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The 6 types of promotions: BOGO vs half off vs conditional

There’s huge and undeniable value to promotional marketing and its increase of sales....

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How customer advocacy will shape and rebuild the travel industry

Because of COVID-19, the travel industry is in a state of crisis. Of course, the curr...

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How to build a customer referral programme

Nowadays, eCommerce is a double-edged sword. We can cut through barriers and get righ...

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Experts on the Future of Promotional Marketing

As a technology provider, we are dedicated to understanding the future of promotional...

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How the travel industry will bounce back after COVID-19

There’s no question that times are tough for the travel industry. The COVID-19 pandem...

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A guide to rapidly rebuilding revenue in 2021 for travel brands

Prior to COVID-19, travel industry market indicators were positive with a forecasted ...

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Infographic: 3 opportunities and pitfalls of retail discounting

If you don’t have a promo code strategy, you aren’t playing the right game. 75% of co...

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5 ways travel brands can maintain customer engagement during the coronavirus

With the world gripped by COVID-19, travel brands face greater uncertainty than most ...

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Key technologies for travel brands weathering the pandemic

At a time when trusted news resources are predicting travel industry job losses of 50...

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Preventing revenue loss through cancellations — How travel brands can offer a viable alternative

COVID-19 has led to compromises, closures, and losses across the economy. The travel ...

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How to measure the success of promotional marketing

Do you ever feel like your promo campaigns are out of your control? Does it keep you ...

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Partner marketing in 2020: trends and strategies

The world of partner or affiliate marketing represents a unique combination of opport...

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8 steps to building a personalised marketing strategy in 2020

When it comes to personalised marketing strategy there are two things you need: Custo...

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15 statistics every affiliate marketer should know in 2020

Affiliate marketing is a business buzzword with gusto at the moment and has seen big-...

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5 advanced digital marketing strategies for 2020

In 2020, there’s no question remaining as to whether digital marketing deserves a pla...

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6 promotional ideas for airlines

You know that your customers have a choice in airlines. But rather than just thanking...

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The best ways to compete online and grow your travel brand

With the festive season out of the way and financial stability returning to household...

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How eCommerce is changing the travel industry

You don’t need us to tell you that eCommerce has led to significant shake-ups in ever...

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How vouchers are driving the future of fast fashion

The world of fashion stands still for no-one. Not for customers, not for designers, a...

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How mobile users let the high street compete with eCommerce

If you’re a high street retailer trying to corral deal-hungry bargain hunters into yo...

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5 promo tips for car-hire companies

Vehicle hire is a growth industry with some exciting upward trends on the horizon. It...

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Marketing automation strategies that work in 2020

Like everything in the business sphere, marketing has undergone a significant shift i...

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How to use promo codes to stop basket abandonment

In today’s digital era, basket abandonment is becoming all too common in the eCommerc...

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5 Ways Ecommerce Brands Can Stand Out This Holiday Season

The holiday season is upon us once again. All over the country, bargain-hungry shoppe...

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Christmas Season 2019: Retail and Fashion eCommerce Strategy Tips

Christmas time is big business online. And if you want to get ahead of the festive cu...

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Stop your discounts leaking online

Discounts and promotions have become an increasingly large part of eCommerce — delive...

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Coupons vs vouchers vs promo codes: a guide for eCommerce managers

Promotions have always been a fundamental aspect of business success, and this is onl...

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How to create an affiliate marketing campaign in 2019

Online marketing in 2019 is more complicated than ever. A basic web presence is no lo...

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The 5 Best Tools to Create Unique Vouchers in 2020

Coupon marketing campaigns are quickly becoming a staple of ecommerce and high street...

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How to Measure the ROI of a Voucher Marketing Campaign

A voucher marketing campaign requires giving away discounts — or even items — for fre...

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5 Pitfalls of Coupon Marketing Strategies

Within eCommerce, businesses can’t afford to not use a coupon marketing strategy. Imp...

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Proven ways to drive customer acquisition online in 2019

The internet brings brands closer to customers. On-demand resources allow individuals...

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The 5 best tools for creating unique promo codes

So, you’ve realised the power of unique, personalised promo codes. You’ve also realis...

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How Promotional Codes Change Digital Acquisition Strategies

If you want to grow your business, you need a customer acquisition strategy built for...

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6 Coupon Marketing Tips for the Travel Industry

Coupons should be a big part of your marketing strategy. For the travel industry, it’...

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Create a social media coupon campaign that will work in 2019

If you’re in eCommerce in 2019, you know how competitive it is out there. There was a...

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5 Tips That Will Set Your Coupon Marketing Strategy Apart

Grabbing the attention of shoppers online is tough. The number of choices shifts the ...

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