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Micro Conversions in eCommerce: Small Wins That Lead to Big Sales

In eCommerce, every customer’s journey consists of small, incremental steps before th...

Overcoming Common eCommerce Promotion Hurdles: A Practical Guide

Promotions are powerful tools for driving conversions, boosting sales, and encouragin...

How to Measure Promotional Effectiveness at Scale

Affiliate marketing’s appeal as a low cost business growth model makes it a must-have...

The 12 Best Gamification Campaigns and Why They Excelled

Online shoppers have an endless number of options at their fingertips. It takes just ...

How to Write a Business Case for Onsite Experience Software

Over 60% of website users say that if they don’t find what they’re looking for within...

Promotion Engine Software | Building a Persuasive Business Case

Global eCommerce sales are expected to grow by 50% over the next three years as more ...

8 eCommerce Promotions Best Practices For Your Next Campaign

The eCommerce market is expected to grow significantly over the next five years.1 Cur...

The Best eCommerce Experiences Aren’t What You Think: 5 Industry-Leading Examples for 2023

5 Ways to Successfully Encourage Repeat Purchases

5 Tips to Improve Your Promotion Performance