Insights from Uniqodo | Chris Giddins

Chris Giddins

Chris is the Co-founder and CEO of Uniqodo.

The January Hangover: Filling Empty Rooms Without Destroying Your Brand Value

In the hospitality and travel sector, December is adrenaline. January is the hangover...

Digital Marketing Strategy

The 'Empty Coupon Box' Paradox: Don't Let Your Customer Leave to Find a Deal

We spend millions on acquisition. We obsess over load speeds. We perfect our product ...

Retail Promotion Strategies Digital Marketing Strategy

Targeted Discounts in Paid Media: A Smarter Approach for eCommerce

Running paid media campaigns can be a goldmine for eCommerce brands - driving clicks,...

Digital Marketing Strategy

The Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way

We’ve all experienced it. You land on a website, you’re about to browse the menu - an...

Promotion Codes

The Fatal Flaw in Affiliate Tracking: Using Generic Codes

Affiliate marketing is meant to be the most accountable, performance-driven channel i...

Promotion Codes Digital Marketing Strategy

Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters

In a world of savvy customers and complex marketing funnels, voucher codes remain a p...

Digital Marketing Strategy

Run a Mystery Discount Campaign That Balances Excitement with Control

Retail CRM teams know the drill. You’ve built a loyal audience, you're sending the re...

Promotion Engine

The Best 5 Promotion Engines of 2025

In 2025, ecommerce brands can’t afford to run ineffective, leaky, or uninspired promo...

Promotion Codes

Voucher vs Coupon: Which Do Shoppers Really Prefer?

“Voucher” and “coupon” might seem interchangeable, but they carry different connotati...

Promotion Codes Affiliate Marketing

Unique Single-Use Codes Are the Future of Affiliate Tracking

Affiliate marketing is one of the most effective channels for customer acquisition. B...

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14 eCommerce brands that hit their promotions for six.

Chris Giddins

Recent posts

The January Hangover: Filling Empty Rooms Without Destroying Your Brand Value

The 'Empty Coupon Box' Paradox: Don't Let Your Customer Leave to Find a Deal

Targeted Discounts in Paid Media: A Smarter Approach for eCommerce

The Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way

The Fatal Flaw in Affiliate Tracking: Using Generic Codes

Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters

Run a Mystery Discount Campaign That Balances Excitement with Control

The Best 5 Promotion Engines of 2025

Voucher vs Coupon: Which Do Shoppers Really Prefer?

Unique Single-Use Codes Are the Future of Affiliate Tracking

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