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Digital Marketing Strategy

Embracing the 'Demure' Trend

In our online world, trends come and go in the blink of an eye—or more accurately, in...

Retail Promotion Strategies Digital Marketing Strategy

How to Measure Promotional Effectiveness at Scale

Affiliate marketing’s appeal as a low cost business growth model makes it a must-have...

Retail Promotion Strategies Digital Marketing Strategy

How Your eCommerce Brand Can Survive the Third Party Cookie Phase Out

Google’s aim to phase out third party cookies was first announced back in 2020. Since...

Retail Promotion Strategies Digital Marketing Strategy

The 12 Best Gamification Campaigns and Why They Excelled

Online shoppers have an endless number of options at their fingertips. It takes just ...

Digital Marketing Strategy

How to Write a Business Case for Onsite Experience Software

Over 60% of website users say that if they don’t find what they’re looking for within...

Digital Marketing Strategy

5 Ways to Successfully Encourage Repeat Purchases

Retail Promotion Strategies Digital Marketing Strategy

How to Leverage Paid Social and Search For Better Online Promotions

The pandemic changed the world as we know it. Customer behaviour and buying patterns ...

Digital Marketing Strategy

Promotion Experience Platforms: The Key to Improved eCommerce Conversions

Digital Marketing Strategy

What Your eCommerce Cross Selling and Upselling Strategy is Missing

Digital Marketing Strategy

The eCommerce Manager’s Guide to Improving Onsite Conversion