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Digital Marketing Strategy

The Rise of Livestream Shopping: The Next Big Thing in eCommerce

If you’re working in eCommerce, you’ve probably noticed livestream shopping gaining s...

Digital Marketing Strategy

Viral Marketing Techniques in eCommerce: How to Go Viral

Viral marketing can feel like a luck-of-the-draw strategy, but it takes more than fat...

Digital Marketing Strategy

Micro Conversions in eCommerce: Small Wins That Lead to Big Sales

In eCommerce, every customer’s journey consists of small, incremental steps before th...

Digital Marketing Strategy

Overcoming Common eCommerce Promotion Hurdles: A Practical Guide

Promotions are powerful tools for driving conversions, boosting sales, and encouragin...

Retail Promotion Strategies Digital Marketing Strategy

eCommerce Trends in 2025: The Future of Online Shopping and Promotions

With only three months to go until 2025 (🤯), the eCommerce landscape continues to ev...

Digital Marketing Strategy

The 6 Best Practices for Personalising Promotions in Digital Marketing

In today’s fast-moving digital world, putting up a "10% off" sign just doesn’t hit th...

Digital Marketing Strategy

Embracing the 'Demure' Trend

In our online world, trends come and go in the blink of an eye—or more accurately, in...

Retail Promotion Strategies Digital Marketing Strategy

How to Measure Promotional Effectiveness at Scale

Affiliate marketing’s appeal as a low cost business growth model makes it a must-have...

Retail Promotion Strategies Digital Marketing Strategy

How Your eCommerce Brand Can Survive the Third Party Cookie Phase Out

Google’s aim to phase out third party cookies was first announced back in 2020. Since...

Retail Promotion Strategies Digital Marketing Strategy

The 12 Best Gamification Campaigns and Why They Excelled

Online shoppers have an endless number of options at their fingertips. It takes just ...