Increase Your Marketing ROI With These 3 Strategies

Marketing is the cornerstone of eCommerce success. You might have a brilliant product...

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Why Affiliate Marketing Works: And How to Implement It Effectively

Affiliate marketing is one of the best ways for eCommerce brands and online retailers...

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5 promotion ideas eCommerce retailers should try in 2020

A solid promotional strategy for an online retailer incorporates varied types of disc...

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4 advanced promotional marketing strategies

Promotional marketing helps you stand out, retain customers, and maximise growth. The...

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3 examples of brands doing promotional strategies right

Every business tries to entice customers using standard discounts and sales — there’s...

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Peak Trading 2020: creating standout during the Pandemic

Christmas Trading in 2020 I can’t decide whether this year is running fast or slow th...

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How to Build Your Own Promotional Infrastructure: Is It Worthwhile?

A solid promotional marketing strategy requires promotional infrastructure that you c...

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Using eCommerce platforms for promotions: What they can and cannot do

Whether your business should utilise promotional marketing strategies is no longer up...

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Promo campaigns in CRM platforms: Does it work in 2020?

There’s no doubt you’ll be able to successfully run a promotional marketing campaign ...

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4 ways online retailers can prevent revenue loss in 2020

Digital retail opportunities are on the rise. 39% of UK consumers have been encourage...

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How to build a successful promotional marketing campaign

Promotional marketing has become a critical element of online sales. Customers are ge...

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How to improve ecommerce conversion rates in 2020

Increasing conversion rates is a critical element of online sales — after all, gettin...

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Infographic: 3 opportunities and pitfalls of retail discounting

If you don’t have a promo code strategy, you aren’t playing the right game. 75% of co...

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How personalisation changed retail: 2010-2020 roundup

While still very much a new contender in the grand scheme of retail, a look back at t...

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Are sales seasons dead? Automation, data and promotional strategies in 2020

Sales seasons have been peak times of profit almost since retail began. Certainly, po...

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Strategies that keep the high street relevant in the age of eCommerce

We’ve all heard talk about the “death of the high street”. Currently, almost 90% of U...

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How vouchers are driving the future of fast fashion

The world of fashion stands still for no-one. Not for customers, not for designers, a...

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How mobile users let the high street compete with eCommerce

If you’re a high street retailer trying to corral deal-hungry bargain hunters into yo...

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6 marketing strategies for fashion brands that grab new customers

The world of fashion has always been competitive, and with between 12-24 million onli...

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Is your fashion brand ready for eCommerce in 2020?

In 2018, the global online fashion market was worth a whopping $533 billion — and tha...

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Retail voucher marketing strategies: getting ready for Christmas and 2020

The Christmas season isn’t yet upon us. But if you are in retail, it’s already past t...

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How Retailers Can Use Promo Codes to Target Shopping Cart Abandonment

As much as $4 trillion worth of merchandise will be abandoned online this year. Not a...

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