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Retail Promotion Strategies

How to Move Past Outdated eCommerce Incentives

From discount percentages to BOGO (buy one get one free) offers, traditional eCommerc...

Retail Promotion Strategies

Why “Welcome” Email Campaigns Aren’t Enough for eCommerce Businesses

Email marketing provides eCommerce companies with an effective way to boost engagemen...

Retail Promotion Strategies Digital Marketing Strategy

How to Measure Promotional Effectiveness at Scale

Affiliate marketing’s appeal as a low cost business growth model makes it a must-have...

Retail Promotion Strategies Digital Marketing Strategy

How Your eCommerce Brand Can Survive the Third Party Cookie Phase Out

Google’s aim to phase out third party cookies was first announced back in 2020. Since...

Retail Promotion Strategies Digital Marketing Strategy

The 12 Best Gamification Campaigns and Why They Excelled

Online shoppers have an endless number of options at their fingertips. It takes just ...

Retail Promotion Strategies

8 eCommerce Promotions Best Practices For Your Next Campaign

The eCommerce market is expected to grow significantly over the next five years.1 Cur...

Retail Promotion Strategies

5 Tips to Improve Your Promotion Performance

Retail Promotion Strategies Digital Marketing Strategy

How to Leverage Paid Social and Search For Better Online Promotions

The pandemic changed the world as we know it. Customer behaviour and buying patterns ...

Preventing Code Misuse Retail Promotion Strategies

Preventing Promo Code Abuse: An eCommerce Guide | Uniqodo

Promo code abuse is detrimental to the success of a promotional campaign. It can redu...

Retail Promotion Strategies

A/B Testing Can Transform Your eCommerce Site — Here’s How