Julius Somoye

Julius is the Co-Founder & CTO of Uniqodo.

Recent posts

Uniqodo: Can you build it yourself?

So, you’ve decided to upgrade your promotional marketing capabilities. Should you bui...

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Using eCommerce platforms for promotions: What they can and cannot do

Whether your business should utilise promotional marketing strategies is no longer up...

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6 ways to get more out of Uniqodo

If you’ve invested in a promotions engine like Uniqodo (or are considering doing so),...

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4 ways online retailers can prevent revenue loss in 2020

Digital retail opportunities are on the rise. 39% of UK consumers have been encourage...

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6 ways to optimise your online store quickly

Although brick and mortar stores have opened back up, retailers can’t afford to negle...

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How to improve ecommerce conversion rates in 2020

Increasing conversion rates is a critical element of online sales — after all, gettin...

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5 conversion rate optimisation tips

Now more than ever is it vital that businesses increase their conversion rate. After ...

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Why customer loyalty will be key for the travel industries rebirth post COVID-19

COVID-19 has impacted many industries, but travel is probably topping that list. Ever...

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Essential digital marketing tools for the travel industry in 2020 and beyond

COVID-19 may have the travel industry on lockdown, along with the rest of the world. ...

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5 steps for airlines to survive the travel embargo

The number of daily flights has fallen by over 100,000 since the WHO named COVID-19 a...

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How personalisation changed retail: 2010-2020 roundup

While still very much a new contender in the grand scheme of retail, a look back at t...

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7 ways to improve promotional effectiveness

Effective promotions can take your business to new heights. No matter what you sell o...

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Are sales seasons dead? Automation, data and promotional strategies in 2020

Sales seasons have been peak times of profit almost since retail began. Certainly, po...

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5 promotional strategies that work for hotels

With the recent emergence of channels like Airbnb taking as many as 42% of hotel cons...

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Strategies that keep the high street relevant in the age of eCommerce

We’ve all heard talk about the “death of the high street”. Currently, almost 90% of U...

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How the travel industry can use eCommerce to its advantage

For those in the travel industry, the first quarter of the year is a busy period. Thi...

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6 marketing strategies for fashion brands that grab new customers

The world of fashion has always been competitive, and with between 12-24 million onli...

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How to create a promo code campaign that delivers the ROI you need in 2020

Both online and on the high-street, the competition is fierce. Increasingly, brands a...

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You're doing coupon marketing wrong! 5 proven ways to manage voucher campaigns

In an age where as many as 75% of consumers expect discounts, you don’t need us to te...

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Is your fashion brand ready for eCommerce in 2020?

In 2018, the global online fashion market was worth a whopping $533 billion — and tha...

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5 Tips Airlines Can Use To Prepare For The January Dry Spell

Every airline dreads the January dry spell after the holidays. Everyone has just spen...

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Everything you need to know to make promo codes work for eCommerce in 2020

Since the invention of the coupon in 1887 catapulted CocaCola to never before seen he...

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7 Coupon Strategies for the Travel Industry That Drive Growth

The commercial landscape is changing, and every industry has to keep up. The internet...

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5 tips on how to create a mobile coupon strategy

With 52.2% of internet access now coming through our phones, making sure everything y...

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How To Create Unique Coupons That Speak To Shoppers

You want a coupon marketing campaign that will deliver results. That means making a c...

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6 Ways To Increase Online Sales In 2019

Ecommerce is competitive. If you want to grow in 2019, you can’t simply sit passively...

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Retail voucher marketing strategies: getting ready for Christmas and 2020

The Christmas season isn’t yet upon us. But if you are in retail, it’s already past t...

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Why Coupons are the Future of eCommerce

As consumers have more access to choice and better deals, they demand more from their...

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How Retailers Can Use Promo Codes to Target Shopping Cart Abandonment

As much as $4 trillion worth of merchandise will be abandoned online this year. Not a...

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The Best Coupon Marketing Strategy in 2019

You won’t stand out with any old coupon marketing strategy. 75% of consumers expect p...

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Why Vouchers Work to Increase Customer Conversions

Increasing customer conversions is the main goal of eCommerce retailers, especially a...

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Discount Code Strategies That Will Motivate Your Customers

In the world of fast-paced eCommerce, it is essential to motivate customers to comple...

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Stop Your Promotional Codes Leaking Online

Promotional codes are an invaluable marketing tool. They help you connect with new sh...

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