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Digital Marketing Strategy Travel Industry

Why Promotions Are Harder in Travel Than Retail

Retail promotion logic does not translate neatly into the travel sector. On the surfa...

Digital Marketing Strategy Travel Industry

Reducing Hotel Booking Abandonment: Practical Strategies For Direct Revenue Growth

Across hospitality, a significant share of guests who begin a reservation never compl...

Digital Marketing Strategy Travel Industry

How to Increase Booking Conversions Using Travel Search Intent

Travel brands talk a lot about increasing booking conversions. Too often the answer i...

Digital Marketing Strategy Travel Industry

How to Discount Inventory Without Eroding Margins

The travel sector has historically accepted a 20% loss on unsold inventory as an inev...

Digital Marketing Strategy Travel Industry

Why Legacy (and DIY) Booking Engines Struggle With Modern Promotions

I’ve been thinking a lot about booking engines recently, and it reminds me of renovat...

Digital Marketing Strategy Travel Industry

The January Hangover: Filling Empty Rooms Without Destroying Your Brand Value

In the hospitality and travel sector, December is adrenaline. January is the hangover...

Travel Industry

How Uniqodo is Elevating Today’s Biggest eCommerce Platforms

Over the last 30 years, companies whose growth hasn’t kept pace with the market have ...

Travel Industry

9 Online Promotion Ideas for Modern Travel Agencies

With travel and tourism GDP predicted to grow on average by 5.8% a year within the ne...

Travel Industry

Navigating the travel trading winds of 2020

Over a crossword and a sandwich on Bank Holiday Monday, I was listening to ‘You and Y...

Travel Industry

Can travel brands save the summer? How to optimise opportunities

COVID-19 has disrupted the travel industry — to say the least. Air travel is down by ...