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Digital Marketing Strategy

The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise

Every ecommerce manager I’ve spoken to lately is living under the same three-line bri...

Digital Marketing Strategy

Run a Mystery Discount Campaign That Balances Excitement with Control

Retail CRM teams know the drill. You’ve built a loyal audience, you're sending the re...

Promotion Engine

The Best 5 Promotion Engines of 2025

In 2025, ecommerce brands can’t afford to run ineffective, leaky, or uninspired promo...

Promotion Codes

Voucher vs Coupon: Which Do Shoppers Really Prefer?

“Voucher” and “coupon” might seem interchangeable, but they carry different connotati...

Promotion Codes Affiliate Marketing

Unique Single-Use Codes Are the Future of Affiliate Tracking

Affiliate marketing is one of the most effective channels for customer acquisition. B...

Promotion Codes

Custom Error Messaging in eCommerce is Crucial and Boosts Conversions

Imagine you're shopping online, you've found the perfect item, and you're ready to ch...

Digital Marketing Strategy

The Rise of Livestream Shopping: The Next Big Thing in eCommerce

If you’re working in eCommerce, you’ve probably noticed livestream shopping gaining s...

Digital Marketing Strategy

Viral Marketing Techniques in eCommerce: How to Go Viral

Viral marketing can feel like a luck-of-the-draw strategy, but it takes more than fat...

Digital Marketing Strategy

Micro Conversions in eCommerce: Small Wins That Lead to Big Sales

In eCommerce, every customer’s journey consists of small, incremental steps before th...

Digital Marketing Strategy

Overcoming Common eCommerce Promotion Hurdles: A Practical Guide

Promotions are powerful tools for driving conversions, boosting sales, and encouragin...