Increase Your Marketing ROI With These 3 Strategies

Marketing is the cornerstone of eCommerce success. You might have a brilliant product...

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Why Affiliate Marketing Works: And How to Implement It Effectively

Affiliate marketing is one of the best ways for eCommerce brands and online retailers...

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How Consumer Behaviour Has Changed in 2020

No matter the industry you’re in, 2020 has led to changes in consumer behaviour. Some...

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Top conversion rate optimisation tools

With eCommerce now heralded as mainstream, and more and more businesses opening digit...

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5 promotion ideas eCommerce retailers should try in 2020

A solid promotional strategy for an online retailer incorporates varied types of disc...

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4 advanced promotional marketing strategies

Promotional marketing helps you stand out, retain customers, and maximise growth. The...

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Uniqodo: Can you build it yourself?

So, you’ve decided to upgrade your promotional marketing capabilities. Should you bui...

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3 examples of brands doing promotional strategies right

Every business tries to entice customers using standard discounts and sales — there’s...

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Peak Trading 2020: creating standout during the Pandemic

Christmas Trading in 2020 I can’t decide whether this year is running fast or slow th...

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Conversion rate optimisation opportunities

The average website conversion rate is only 2.35%. It’s important that marketing mana...

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Navigating the travel trading winds of 2020

Over a crossword and a sandwich on Bank Holiday Monday, I was listening to ‘You and Y...

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How to Build Your Own Promotional Infrastructure: Is It Worthwhile?

A solid promotional marketing strategy requires promotional infrastructure that you c...

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Using eCommerce platforms for promotions: What they can and cannot do

Whether your business should utilise promotional marketing strategies is no longer up...

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6 ways to get more out of Uniqodo

If you’ve invested in a promotions engine like Uniqodo (or are considering doing so),...

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The 5 best promotions engines in 2020

A promotions engine is a powerful tool able to help you craft and execute targeted an...

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Promo campaigns in CRM platforms: Does it work in 2020?

There’s no doubt you’ll be able to successfully run a promotional marketing campaign ...

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4 ways online retailers can prevent revenue loss in 2020

Digital retail opportunities are on the rise. 39% of UK consumers have been encourage...

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Voice commerce: Is it an opportunity for retail?

“Search” is changing. And eCommerce will change next.  Nearly 50% of all web searches...

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3 essential marketing metrics you should be tracking and creative ways to improve them

Retail marketing teams are constantly looking for new ways to improve the effectivene...

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6 ways to optimise your online store quickly

Although brick and mortar stores have opened back up, retailers can’t afford to negle...

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How to build a successful promotional marketing campaign

Promotional marketing has become a critical element of online sales. Customers are ge...

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How to improve ecommerce conversion rates in 2020

Increasing conversion rates is a critical element of online sales — after all, gettin...

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Can travel brands save the summer? How to optimise opportunities

COVID-19 has disrupted the travel industry — to say the least. Air travel is down by ...

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5 features to look for in a promotions engine in 2020

Promotion engines need to seamlessly integrate with your other tools and help drive b...

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6 personalised marketing examples that inspire

Today’s social climate continues to redefine how companies and personal brands market...

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5 conversion rate optimisation tips

Now more than ever is it vital that businesses increase their conversion rate. After ...

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The 6 types of promotions: BOGO vs half off vs conditional

There’s huge and undeniable value to promotional marketing and its increase of sales....

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How customer advocacy will shape and rebuild the travel industry

Because of COVID-19, the travel industry is in a state of crisis. Of course, the curr...

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How to build a customer referral programme

Nowadays, eCommerce is a double-edged sword. We can cut through barriers and get righ...

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Why customer loyalty will be key for the travel industries rebirth post COVID-19

COVID-19 has impacted many industries, but travel is probably topping that list. Ever...

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Experts on the Future of Promotional Marketing

As a technology provider, we are dedicated to understanding the future of promotional...

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How the travel industry will bounce back after COVID-19

There’s no question that times are tough for the travel industry. The COVID-19 pandem...

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A guide to rapidly rebuilding revenue in 2021 for travel brands

Prior to COVID-19, travel industry market indicators were positive with a forecasted ...

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Essential digital marketing tools for the travel industry in 2020 and beyond

COVID-19 may have the travel industry on lockdown, along with the rest of the world. ...

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Infographic: 3 opportunities and pitfalls of retail discounting

If you don’t have a promo code strategy, you aren’t playing the right game. 75% of co...

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5 ways travel brands can maintain customer engagement during the coronavirus

With the world gripped by COVID-19, travel brands face greater uncertainty than most ...

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Key technologies for travel brands weathering the pandemic

At a time when trusted news resources are predicting travel industry job losses of 50...

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5 steps for airlines to survive the travel embargo

The number of daily flights has fallen by over 100,000 since the WHO named COVID-19 a...

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Preventing revenue loss through cancellations — How travel brands can offer a viable alternative

COVID-19 has led to compromises, closures, and losses across the economy. The travel ...

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How to measure the success of promotional marketing

Do you ever feel like your promo campaigns are out of your control? Does it keep you ...

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Partner marketing in 2020: trends and strategies

The world of partner or affiliate marketing represents a unique combination of opport...

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How personalisation changed retail: 2010-2020 roundup

While still very much a new contender in the grand scheme of retail, a look back at t...

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8 steps to building a personalised marketing strategy in 2020

When it comes to personalised marketing strategy there are two things you need: Custo...

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15 statistics every affiliate marketer should know in 2020

Affiliate marketing is a business buzzword with gusto at the moment and has seen big-...

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7 ways to improve promotional effectiveness

Effective promotions can take your business to new heights. No matter what you sell o...

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5 advanced digital marketing strategies for 2020

In 2020, there’s no question remaining as to whether digital marketing deserves a pla...

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Are sales seasons dead? Automation, data and promotional strategies in 2020

Sales seasons have been peak times of profit almost since retail began. Certainly, po...

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6 promotional ideas for airlines

You know that your customers have a choice in airlines. But rather than just thanking...

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The best ways to compete online and grow your travel brand

With the festive season out of the way and financial stability returning to household...

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5 promotional strategies that work for hotels

With the recent emergence of channels like Airbnb taking as many as 42% of hotel cons...

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How eCommerce is changing the travel industry

You don’t need us to tell you that eCommerce has led to significant shake-ups in ever...

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Strategies that keep the high street relevant in the age of eCommerce

We’ve all heard talk about the “death of the high street”. Currently, almost 90% of U...

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How vouchers are driving the future of fast fashion

The world of fashion stands still for no-one. Not for customers, not for designers, a...

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How the travel industry can use eCommerce to its advantage

For those in the travel industry, the first quarter of the year is a busy period. Thi...

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How mobile users let the high street compete with eCommerce

If you’re a high street retailer trying to corral deal-hungry bargain hunters into yo...

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6 marketing strategies for fashion brands that grab new customers

The world of fashion has always been competitive, and with between 12-24 million onli...

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5 promo tips for car-hire companies

Vehicle hire is a growth industry with some exciting upward trends on the horizon. It...

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How to create a promo code campaign that delivers the ROI you need in 2020

Both online and on the high-street, the competition is fierce. Increasingly, brands a...

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Marketing automation strategies that work in 2020

Like everything in the business sphere, marketing has undergone a significant shift i...

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You're doing coupon marketing wrong! 5 proven ways to manage voucher campaigns

In an age where as many as 75% of consumers expect discounts, you don’t need us to te...

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How to use promo codes to stop basket abandonment

In today’s digital era, basket abandonment is becoming all too common in the eCommerc...

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Is your fashion brand ready for eCommerce in 2020?

In 2018, the global online fashion market was worth a whopping $533 billion — and tha...

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5 Ways Ecommerce Brands Can Stand Out This Holiday Season

The holiday season is upon us once again. All over the country, bargain-hungry shoppe...

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5 Tips Airlines Can Use To Prepare For The January Dry Spell

Every airline dreads the January dry spell after the holidays. Everyone has just spen...

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Christmas Season 2019: Retail and Fashion eCommerce Strategy Tips

Christmas time is big business online. And if you want to get ahead of the festive cu...

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Everything you need to know to make promo codes work for eCommerce in 2020

Since the invention of the coupon in 1887 catapulted CocaCola to never before seen he...

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Stop your discounts leaking online

Discounts and promotions have become an increasingly large part of eCommerce — delive...

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Coupons vs vouchers vs promo codes: a guide for eCommerce managers

Promotions have always been a fundamental aspect of business success, and this is onl...

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7 Coupon Strategies for the Travel Industry That Drive Growth

The commercial landscape is changing, and every industry has to keep up. The internet...

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How to create an affiliate marketing campaign in 2019

Online marketing in 2019 is more complicated than ever. A basic web presence is no lo...

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5 tips on how to create a mobile coupon strategy

With 52.2% of internet access now coming through our phones, making sure everything y...

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The 5 Best Tools to Create Unique Vouchers in 2020

Coupon marketing campaigns are quickly becoming a staple of ecommerce and high street...

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How To Create Unique Coupons That Speak To Shoppers

You want a coupon marketing campaign that will deliver results. That means making a c...

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How to Measure the ROI of a Voucher Marketing Campaign

A voucher marketing campaign requires giving away discounts — or even items — for fre...

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6 Ways To Increase Online Sales In 2019

Ecommerce is competitive. If you want to grow in 2019, you can’t simply sit passively...

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5 Pitfalls of Coupon Marketing Strategies

Within eCommerce, businesses can’t afford to not use a coupon marketing strategy. Imp...

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Retail voucher marketing strategies: getting ready for Christmas and 2020

The Christmas season isn’t yet upon us. But if you are in retail, it’s already past t...

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Proven ways to drive customer acquisition online in 2019

The internet brings brands closer to customers. On-demand resources allow individuals...

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Why Coupons are the Future of eCommerce

As consumers have more access to choice and better deals, they demand more from their...

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The 5 best tools for creating unique promo codes

So, you’ve realised the power of unique, personalised promo codes. You’ve also realis...

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How Retailers Can Use Promo Codes to Target Shopping Cart Abandonment

As much as $4 trillion worth of merchandise will be abandoned online this year. Not a...

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How Promotional Codes Change Digital Acquisition Strategies

If you want to grow your business, you need a customer acquisition strategy built for...

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The Best Coupon Marketing Strategy in 2019

You won’t stand out with any old coupon marketing strategy. 75% of consumers expect p...

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Why Vouchers Work to Increase Customer Conversions

Increasing customer conversions is the main goal of eCommerce retailers, especially a...

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6 Coupon Marketing Tips for the Travel Industry

Coupons should be a big part of your marketing strategy. For the travel industry, it’...

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Discount Code Strategies That Will Motivate Your Customers

In the world of fast-paced eCommerce, it is essential to motivate customers to comple...

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Create a social media coupon campaign that will work in 2019

If you’re in eCommerce in 2019, you know how competitive it is out there. There was a...

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Stop Your Promotional Codes Leaking Online

Promotional codes are an invaluable marketing tool. They help you connect with new sh...

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5 Tips That Will Set Your Coupon Marketing Strategy Apart

Grabbing the attention of shoppers online is tough. The number of choices shifts the ...

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