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Retail Promotion Strategies Digital Marketing Strategy

Targeted Discounts in Paid Media: A Smarter Approach for eCommerce

Running paid media campaigns can be a goldmine for eCommerce brands - driving clicks,...

Digital Marketing Strategy

The Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way

We’ve all experienced it. You land on a website, you’re about to browse the menu - an...

Promotion Codes

How Smart Exit-Intent Offers Can Recover Abandoned Carts and Grow Your Email List

Struggling with abandoned carts? You’re not alone. Across ecommerce-whether in retail...

Promotion Codes

Empowering Customer Service Teams While Keeping Discounts Under Control

Customer service teams often need to issue discounts quickly - to resolve complaints,...

Promotion Codes

The Fatal Flaw in Affiliate Tracking: Using Generic Codes

Affiliate marketing is meant to be the most accountable, performance-driven channel i...

Promotion Codes Digital Marketing Strategy

Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters

In a world of savvy customers and complex marketing funnels, voucher codes remain a p...

Digital Marketing Strategy

The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise

Every ecommerce manager I’ve spoken to lately is living under the same three-line bri...

Digital Marketing Strategy

Run a Mystery Discount Campaign That Balances Excitement with Control

Retail CRM teams know the drill. You’ve built a loyal audience, you're sending the re...

Promotion Engine

The Best 5 Promotion Engines of 2025

In 2025, ecommerce brands can’t afford to run ineffective, leaky, or uninspired promo...

Promotion Codes

Voucher vs Coupon: Which Do Shoppers Really Prefer?

“Voucher” and “coupon” might seem interchangeable, but they carry different connotati...