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Digital Marketing Strategy

Voice commerce: Is it an opportunity for retail?

“Search” is changing. And eCommerce will change next. Nearly 50% of all web searches ...

Digital Marketing Strategy

3 essential marketing metrics you should be tracking and creative ways to improve them

Retail marketing teams are constantly looking for new ways to improve the effectivene...

Digital Marketing Strategy

6 ways to optimise your online store quickly

Although brick and mortar stores have opened back up, retailers can’t afford to negle...

Retail Promotion Strategies

How to build a successful promotional marketing campaign

Promotional marketing has become a critical element of online sales. Customers are ge...

Retail Promotion Strategies

How to improve ecommerce conversion rates in 2023

Increasing conversion rates is a critical element of online sales — after all, gettin...

Travel Industry

Can travel brands save the summer? How to optimise opportunities

COVID-19 has disrupted the travel industry — to say the least. Air travel is down by ...

Promotion Codes Promotion Engine

5 features to look for in a promotions engine in 2020

Promotion engines need to seamlessly integrate with your other tools and help drive b...

Digital Marketing Strategy

6 personalised marketing examples that inspire

Today’s social climate continues to redefine how companies and personal brands market...

Digital Marketing Strategy

5 conversion rate optimisation tips

Now more than ever is it vital that businesses increase their conversion rate. After ...

Retail Promotion Strategies

The 6 types of promotions: BOGO vs half off vs conditional

There’s huge and undeniable value to promotional marketing and its increase of sales....