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Digital Marketing Strategy

3 essential marketing metrics you should be tracking and creative ways to improve them

Retail marketing teams are constantly looking for new ways to improve the effectivene...

Digital Marketing Strategy

6 ways to optimise your online store quickly

Although brick and mortar stores have opened back up, retailers can’t afford to negle...

Retail Promotion Strategies

How to build a successful promotional marketing campaign

Promotional marketing has become a critical element of online sales. Customers are ge...

Retail Promotion Strategies

How to improve ecommerce conversion rates in 2023

Increasing conversion rates is a critical element of online sales — after all, gettin...

Travel Industry

Can travel brands save the summer? How to optimise opportunities

COVID-19 has disrupted the travel industry — to say the least. Air travel is down by ...

Promotion Codes Promotion Engine

5 features to look for in a promotions engine in 2020

Promotion engines need to seamlessly integrate with your other tools and help drive b...

Digital Marketing Strategy

6 personalised marketing examples that inspire

Today’s social climate continues to redefine how companies and personal brands market...

Digital Marketing Strategy

5 conversion rate optimisation tips

Now more than ever is it vital that businesses increase their conversion rate. After ...

Retail Promotion Strategies

The 6 types of promotions: BOGO vs half off vs conditional

There’s huge and undeniable value to promotional marketing and its increase of sales....

Travel Industry

How customer advocacy will shape and rebuild the travel industry

Because of COVID-19, the travel industry is in a state of crisis. Of course, the curr...