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Digital Marketing Strategy

New Year’s Resolution: Stop Paying Affiliate Commission on Stolen Codes

It is January. The CFO has just handed down the new budget. The directive is clear: "...

Digital Marketing Strategy Travel Industry

The January Hangover: Filling Empty Rooms Without Destroying Your Brand Value

In the hospitality and travel sector, December is adrenaline. January is the hangover...

Digital Marketing Strategy

The 'Empty Coupon Box' Paradox: Don't Let Your Customer Leave to Find a Deal

We spend millions on acquisition. We obsess over load speeds. We perfect our product ...

Digital Marketing Strategy Promotion Engine

The Dust Has Settled: Did Your Platform Say "No" When Your Strategy Said "Yes"?

The pizza boxes have been cleared away. The server logs are returning to normal level...

Retail Promotion Strategies Digital Marketing Strategy

Targeted Discounts in Paid Media: A Smarter Approach for eCommerce

Running paid media campaigns can be a goldmine for eCommerce brands - driving clicks,...

Digital Marketing Strategy

The Pop-up Problem: Why Your Signup Overlay Might Be Getting in Its Own Way

We’ve all experienced it. You land on a website, you’re about to browse the menu - an...

Promotion Codes Digital Marketing Strategy

Unique vs. Generic Voucher Codes: What’s the Difference and Why It Matters

In a world of savvy customers and complex marketing funnels, voucher codes remain a p...

Digital Marketing Strategy

The Martech Diet: Why Tool Consolidation Doesn’t Have to Mean Compromise

Every ecommerce manager I’ve spoken to lately is living under the same three-line bri...

Digital Marketing Strategy

Run a Mystery Discount Campaign That Balances Excitement with Control

Retail CRM teams know the drill. You’ve built a loyal audience, you're sending the re...

Digital Marketing Strategy

The Rise of Livestream Shopping: The Next Big Thing in eCommerce

If you’re working in eCommerce, you’ve probably noticed livestream shopping gaining s...