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14 eCommerce brands that hit their promotions for six.

Retail Promotion Strategies

How to build a successful promotional marketing campaign

Promotional marketing has become a critical element of online sales. Customers are ge...

Retail Promotion Strategies

How to improve ecommerce conversion rates in 2023

Increasing conversion rates is a critical element of online sales — after all, gettin...

Retail Promotion Strategies

The 6 types of promotions: BOGO vs half off vs conditional

There’s huge and undeniable value to promotional marketing and its increase of sales....

Retail Promotion Strategies

Infographic: 3 opportunities and pitfalls of retail discounting

If you don’t have a promo code strategy, you aren’t playing the right game. 75% of co...

Retail Promotion Strategies

How personalisation changed retail: 2010-2020 roundup

While still very much a new contender in the grand scheme of retail, a look back at t...

Retail Promotion Strategies

Are sales seasons dead? Automation, data and promotional strategies

Sales seasons have been peak times of profit almost since retail began. Certainly, po...

Retail Promotion Strategies

Strategies that keep the high street relevant in the age of eCommerce

We’ve all heard talk about the “death of the high street”. Currently, almost 90% of U...

Retail Promotion Strategies

How vouchers are driving the future of fast fashion

The world of fashion stands still for no-one. Not for customers, not for designers, a...

Retail Promotion Strategies

How mobile users let the high street compete with eCommerce

If you’re a high street retailer trying to corral deal-hungry bargain hunters into yo...

Retail Promotion Strategies

6 marketing strategies for fashion brands that grab new customers

The world of fashion has always been competitive, and with between 12-24 million onli...