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14 eCommerce brands that hit their promotions for six.

Retail Promotion Strategies

Conversion rate optimisation opportunities

The average website conversion rate is only 2.35%. It’s important that marketing mana...

Retail Promotion Strategies

How to Build Your Own Promotional Infrastructure: Is It Worthwhile?

A solid promotional marketing strategy requires promotional infrastructure that you c...

Retail Promotion Strategies

Using eCommerce platforms for promotions: What they can and cannot do

Whether your business should utilise promotional marketing strategies is no longer up...

Retail Promotion Strategies

Promo campaigns in CRM platforms: Does it work in 2023?

There’s no doubt you’ll be able to successfully run a promotional marketing campaign ...

Retail Promotion Strategies

4 ways online retailers can prevent revenue loss in 2023

Digital retail opportunities are on the rise. 39% of UK consumers have been encourage...

Retail Promotion Strategies

How to build a successful promotional marketing campaign

Promotional marketing has become a critical element of online sales. Customers are ge...

Retail Promotion Strategies

How to improve ecommerce conversion rates in 2023

Increasing conversion rates is a critical element of online sales — after all, gettin...

Retail Promotion Strategies

The 6 types of promotions: BOGO vs half off vs conditional

There’s huge and undeniable value to promotional marketing and its increase of sales....

Retail Promotion Strategies

Infographic: 3 opportunities and pitfalls of retail discounting

If you don’t have a promo code strategy, you aren’t playing the right game. 75% of co...

Retail Promotion Strategies

How personalisation changed retail: 2010-2020 roundup

While still very much a new contender in the grand scheme of retail, a look back at t...